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Better Living Through Chemistry

Initially an expression of unbridled optimism about the potential of science to solve virtually any human problem, over time it came to be used more frequently as a sardonic comment on the missteps associated with scientific progress.


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Method: Photography

Medium(s): Fast Food, Meat Grinder, Pills, Pyjamas


The phrase “better living through chemistry,” which began life in 1935 as part of a DuPont advertising slogan, accumulated some baggage over the course of the 20th century. Initially an expression of unbridled optimism about the potential of science to solve virtually any human problem, over time it came to be used more frequently as a sardonic comment on the missteps associated with scientific progress.


That's the case here as what we consume nowadays is less akin to food as it is a manufactured product. A fast food burger is deposited into a traditional meat grinder by a hand wearing a white lab coat. The burger is transformed as pills emerge from the other end and fall into the hands of somebody wearing hospital garments. On both ends of the spectrum, it's the chemical manufactures that are making us sick and then profiting from the illnesses that come as a result from what we consume.


Wendell Barry stated it best, "People are fed by the food industry, which pays no attention to health, and treated by the health industry, which pays no attention to food."

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